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Slawsa Company’s Net Worth
We have our algorithms to calculate the net worth of Slawsa Company. Currently, we have mentioned Slawsa Company’s net worth as $3M-$12M. We are going to update it soon with exact figure. If you want to get any exact information about Slawsa Company wealth, you are able to search that information from other sources. Or you are also able to keep staying on our site.
For your information, Slawsa is a condiment which is a coleslaw with a salsa twist. A founder of Slawsa is Julie Busha of Waynesville, North Carolina. She pitched her healthy food product that was derived from an old family recipe on Shark Tank in November 2013. Julie Busha went into the Tank seeking an investment of $150,000 in exchange for 15% equity. While most of the Sharks loved the taste of Slawsa, unfortunately Busha did not get a deal. However, her company, The Busha Group, is still moving many product five years later.
In the year of 2017, Julie Busha reported that Slawsa is sold in 8,000 stores across the United States including at select Walmart stores and Lowe’s Home Improvement. She says that her biggest challenge is brand awareness and marketing. She said that it is not like they have tons of money to throw at it or experiment with. Need to know that there are 4 flavors of Slawsa which is available in 16 oz. jars. Those four flavors are original, spicy, garlic and fire. The new episodes of the Shark Tank (Season 10) air on Sundays at 9 pm on ABC.
What is Slawsa?
Slawsa company breaks the mold of modern condiments. It make a whole new category of food boldly, and standing alone in its realm of flavor. Gone are the days when traditional ketchup, mustard, mayo or relish are going to impress anyone. Please join them in banning boring condiments.
Basically, Slawsa is a cabbage based-relish with a salsa twist. Although it contains other vegetables, mustard and vinegar, the mustard and vinegar are not overwhelming, so that it can be used in some ways. It begins on the palate as sweet and then transfers heat undertones which make it addictive atop grilling fare such as hotdogs (which we called as Slawsa Dogs), burgers or brats. Just bring a jar or two of Slawsa to liven up your pre-game tailgate, and enjoy it with friends at your backyard barbeque or only share it with your family at the dinner table mid-week.
Slawsa on Shark Tank
Julie walked out into the Shark Tank. She introduced herself and told the Sharks that she get a hundred and $50,000 investment in exchange for 15 percent of her company, Slawsa. She asked the Sharks if they had ever been to a grilling or tailgating event where someone has complimented them on their condiments. Julia Busha accused traditional sauces of being boring. She claimed that Slawsa would change their lives. Also, she said that Slawsa was a cross between a salsa and a slaw. Julia insisted that her new condiment was good as a dip, or for use as a condiment on hotdogs or burgers.
Julia Busha told the Sharks that she had developed four flavors of this continent. She handed Robert a sample of Garlic, and Garlic Spicy. Julia stated that they also had an Original flavor, and a regular Spicy. She recommended that the Sharks taste the Slawsa before putting it on the hot dogs that were on the plate. Later, Lori asked what the condiment was composed of, and Julia Busha told her that it contained salsa and cabbage. Robert asked what her sales look like. She told him that she had been in business for a year-and-a-half, and in that time can manage to snag 4200 stores. She said that her sales for the first year totaled $120,000. Julia projected that her sales for the rest of the year would be $500,000. Robert wanted to know how she had managed to snag those websites. Julia Busha told him that she went herself to sell the product. She was really aggressive in doing so. Also, Robert wanted to know how Julia Busha had gotten started in the business. Then, she told him that it was based off of an old family recipe from a former business partner of hers. Julia Busha told them that she had purchased the partner out of the business. Later, Mark asked her how much she paid to buy that existing company. Julia Busha told him that she had paid $50,000.
Mark wanted to get a clear description of the business. He said that there has been many different kinds of relish, however she had gone in and invented her own condiment. Julia Busha confirmed that there is nothing else like Slawsa on the market. Robert asked her how much the product would be compared to a standard relish. She let him know that it would be 20 percent higher. Julia Busha said that it was because the process to make Slawsa was more labor intensive then relish. Also, Kevin asked her if she had a co-packer 4 the product, and Julia Busha confirmed that she did. Then, he wanted to know what it cost for her to make it, and what the retail price was. Julia Busha told him that each flavor cost $1.25, and Julia sold it for $2.25. Kevin asked her whether she was paying a royalty to the partner that she bought out. Then, Julia Busha told him that she was. She paid 66 percent to 2 percent. She was sure to point out that it was not in perpetuity.